For entrepreneurs.

By entrepreneurs.

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Being an entrepreneur means choosing freedom. Choosing your own path. Choosing work that matters. That freedom comes with a little extra responsibility.


And, unfortunately, often for unnecessary hassle as well.

Outdated systems, rules that no one understands, and complicated insurance policies.

That's why we're here.

We are Insify. And we make it happen otherwise.

Our mission is simple:

Good coverage, no hassle.

We use technology to make insurance easy. You can get coverage within minutes. A claim is quickly handled online. But if you need help? There are always real people ready to assist you.

Why are we doing this?

Because we've been through it ourselves.

Our founder, Koen, saw how many insurers treat business owners when laptops were stolen from his company’s premises. The company had just moved, but because the address on the policy hadn’t been updated yet, the insurer didn’t pay out anything.

Everything had been taken care of, but they were still let down. At that moment, it became clear to Koen: this system isn't designed for the people who really need it. That's why he decided to build something better.

What you can expect from us
  • Insurance without the hassle

    Fast, simple, and designed for entrepreneurs.

  • Smart tech, real people

    Automated processes, but we also just pick up the phone.

  • A partner who is there for you

    Whether you're just starting out or have been in business for years, we think along with you.

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It’s all about you.

At Insify, it’s not about insurance policies.

It’s about having the courage to trust.

It’s about doing what you’re good at.

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It’s all about you.

At Insify, it’s not about insurance policies.

It’s about having the courage to trust.

It’s about doing what you’re good at.

Management Team

Lucinda Pouw
VP People
  • People leader with 15+ experience in shaping fast growing (tech) organizations across Europe, the US, and East Africa.
  • Executive coach with a PhD in Developmental Psychology
Koen Thijssen
CEO
  • Founder of Bloomon, scaled to €45m+ revenues across 5 countries and exited to Bloom & Wild for €100m+.
  • Former Managing Director at Rocket Internet.
  • Early career in investment banking at Lehman Brothers and Deutsche Bank.
Jonas Junger
VP Growth
  • Former VP Marketing & Business Intelligence at Spark Networks, scaling revenues to €250m+ with IPO to NYSE in 2018.
  • Drove M&A integrations at Affinitas for AttractiveWorld (€7m), Spark Inc. (€25m), and Zoosk Inc. (€250m).
  • Led marketing at HelloFresh UK from early stage through to market leader.
Stephanie Cappello
VP Operations
  • Experienced in scaling operations and developing high-performing teams at the insurtech startup Covergo and entrepreneurial ventures such as Eucare.
Mark Yudin
VP Engineering
  • Built B2B BNPL fintech, scaled across 3 countries and sold to Banking Circle.
  • Former engineering leader at AWS and eBay, developing products serving millions of customers.
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